Internet Brand Development Essays - Brand Management, Marketing

Internet Brand Development Kellogg's strategy was to produce a web site provided specific product line and brand information to interested consumers. The page displays particular product descriptions, nutrition information, and recipes. Provided as well are company contacts allowing direct consumer response. Corporation facts and financial statements are also available. The overall goal of these sites are to reinforce the brand images portrayed by the companies' other advertisements, such as, television commercials, radio spots and print advertisement. Kellogg's does this by posting additional information about its products. New products are promoted in this site to entice those familiar with the Kellogg's name into trying new line extensions. Parents, those with illnesses or allergies, and exercise enthusiasts will find nutritional information about their favorite products. The site is easy to navigate through and does not bombard the consumer with overwhelming amounts of information in a cluttered manner. The site is concise and allows the company's messages to be readily absorbed. General Mills produced a web site that has an abundance of company information and hyperlinks to individual product and service pages. Its many product categories, line extensions and brand names allow the company to post diverse information in accordance with the different product positions. It also uses this web site to promote new products. The General Mills web site itself only posts company information, line extensions, news, and online shopping opportunities. The sight's links give access to a variety of information. Parents have the option to explore the Cheerios parent page and educators might be interested in the Box Tops for education program General Mills sponsors. Health conscious consumers would be attracted to Cheerios heart healthy news and kids may check out the "you rule your school" page. The information provided by this site is varying and a dispersed widely over many different web pages. This may be problematic for consumers who are not too familiar with surfing the net. Its broad layout may lead to confusion in finding or difficulty in discovering specific product information. Post Cereal's web site displays health related question and answer forums, product line information, recipes and snack ideas for their cereals. Those looking for new and alternative uses for pre-existing brands. Parents and house-wives may be those specifically targeted. It also attempts to enhance the image of the Post brand overall by providing historical information. This is in an attempt to distinguish the company as on that has established itself and also provides quality products. Those who produced this page may not have taken into consideration the possibility that loyal Post Purchasers may not know that Kraft is Post's parent company and must go through Kraft's web sight to access Post's page. Breakfast cereal is a product that requires little involvement on behalf of the consumer. The customer knows likes and needs and bases his purchasing decisions of them. One consumer may like cereals with a lot of sugar while others may look for those high in fiber. Once a consumer finds a cereal that he/she likes they tend habitually purchase it. Most cereal purchasers have a select few cereals they are partial to and routinely buy them. (Speaking from personal experience) The Web can be used to establish familiarity and allow consumers access to updated product information. Those navigating these product sites are most likely loyal brand buyers and are in search for more information. They are more willing and open to the messages and advertisements displayed by the manufacturers. Loyal customers also are exposed to the company's Web address because it is generally printed on the product labels. This almost forces the habitual buyer to memorize it. The enormity of the Web may lead consumers to become lost or may make finding the site itself difficult. Also not all buyers have access to computers or may be computer illiterate. The Web is a useful tool for keeping old consumers loyal and up to date in regards to their favorite brands. Web pages provide a cost effective means to distribute additional product information. Consumers go to the web site seeking the company's message. It offers a means of direct consumer feedback by encouraging buyers to e-mail their opinion of the brands. It can also be used as a research tool by counting the number of "hits" there are for a particular products web page. This recording my reflect consumer interest in the product. Web masters may find difficulty in making accessibility and navigation simple enough for all users. Exactly what message and information should be posted and consumer awareness of the web site itself may also prove to be

Bad Temper

Bad Temper Bad Temper it is sometimes right even necessary to be angry.one is said to be a coward and a mean selfish person,who is not angry when he sees a wrong done to an innocent man,or a little child beaten and starved by cruel parents or a dumb animal tortured by cruel men.Anger is sometimes right and holy.But we cannot find even one good word to say for bad temper.that is always wrong and generally foolish.Bad temper is always selfish.a bad tempered person is very nice if u always let him have his own way.But if u cross the person in the smallest thing ,he/she flies into a rage.And then he/she will act like a mad person and do all kinds of unjust and unkind things even to his best friends.Bad temper is mainly due to lack of self control. Even the best persons have felt voxed and cross sometimes but they have learnt to ctrl.English: Angry cat

APA Style Term Paper

APA Style Term Paper APA Style Term Paper APA Style Term Paper APA style term paper is one of the widely used format for term paper writing. Before writing term paper, you are welcome to examine the following term paper writing tips: One of the main term paper requirements is that the term paper should be typed. While typing your academic term paper in Microsoft Word, use a default setting of the computer. If you don't know the length of your academic term paper you should ask your tutor about this.   The title of the English term paper should be centered but not underline. Use 12 point Times New Roman or Arial font. In the bottom corner of the term paper write personal data (your name, course, date, etc.) The layout should be general. Do not include too many quotations; it certainly will not improve your academic term paper. Every page should have centered title at the top of the term paper. Use double spacing format. Using in-text citation requires a reference page at the end of the term paper. In-text citations may be both direct quotations and paraphrases. Both must be cited on the reference page, otherwise, you will be accused in plagiarism. Quotations may be short as well as long. Quotation should be less than 40 words. The direct quotation should be enclosed in brackets ( ) and reference information should be placed close to it, for example (Andrew, 1999). Keep in mind that different methods of citation make your work more interesting to read. Paraphrases usually go at the end of the line of your work. APA does not require page numbers, but your tutor probably does. Author/Year of work is the general format, if author is not known than following this format Title/Year of work. If you do not know the date of publication, you use (n.d. - no date. You should note down references as you conduct your research. Remember, references should be double spaced. The reference page should be alphabetized by author's name and the title of the work. Don't write 'The' when compiling a reference list. If you used Internet sources while writing term paper, give a complete URL address and the date of access. While writing term paper, avoid repetition of the words. The academic term paper will look thoughtless with the same words within several sentences. You should also avoid repetition of the ideas. If this was noticed the tutor would conclude that you have a lack of clarity of thought. Avoid these mistakes.   Custom Written Term Paper Not all students have time and skills to write a great term paper.   We are here to help these students with term paper writing.   We offer only custom service - it means that your term paper is not copy/pasted from internet, it is written in accordance to your instructions.   No late deliveries at .com!   No plagiarism!

Technologies in Shipping and Port Management Essay

Technologies in Shipping and Port Management - Essay Example Nowadays, the bulk carriers are the biggest workers of the fleet, transporting raw materials such as iron ore and coal (Shipping Facts, 2010). Tankers are useful in transporting crude oil, potentially hazardous chemicals, and petroleum products. Tankers often look quite the same as bulk carriers, but the deck of the tankers is usually flushed and covered by oil pipe and ventilation systems (Shipping Facts, 2010). In the same period, a further potential design was intended to revolutionize the transfer of cargo on land as well as, on the ocean, and this design was the freight container. The idea, which had been first developed in the United States during the 1950s, was to pack cargo into rectangular metal boxes, which could be transported by road, railway or ship (Overview of Shipping and Navigation history, 2010). Now container ships, which carry most of the worlds manufactured goods and products, are usually done through scheduled liner services (Shipping Facts, 2010). With the exception of the aforementioned ships, there are two other types of ships that are popular in shipping, one of which are ferries, which usually fulfil shorter trips for a mixture of passengers and commercial vehicles. Most of these ships are Ro-Ro (roll on - roll off) ferries, where allow vehicles to drive straight on and off, making it a speedy and easily accessible way to travel. The other type of ship is known as a specialist ship.  

Human Genetic Engineering and Religious Views Essay

Human Genetic Engineering and Religious Views - Essay Example    Likewise, human genetic engineering is been carried out to change physical appearances, metabolism or even enhance mental abilities such as intelligence and memory and refine physical capabilities.    Interestingly, as medical sources have surged deep into this form of human modification, more issues and debate over the authenticity of such an activity is erupting and climbing at a rapid pace. The basic questions that form into people’s mind regarding this subject are that ‘is carrying out genetic engineering a sin?’ or ‘is it unethical or ethical to perform such a task?’ or ‘is this modification a substitute of robbing us of our freedom?’ The main argument concerning human genetic engineering is that it is wrong to modify or manipulate a gene of a fetus, without their agreement. The second issue that parents have the right to remold their unborn child and the third debate is that every child has the right to come into this world without any deadly disease. Moreover, other researchers show that where people are already spending thousands of money and waste their time in enhancing their beauty by plastic surgeries, cosmetic, injections, diet, and exercise, it is better than they perform engineering for once, which is less tiring than these daily ventures. Similarly, it is an act of humanity if through genetic engineering a person is freed from the fatal illness. Nonetheless, the role of religious belief comes into play at this moment, where people need to make decisions. No matter how high a person is educated, when debatable issues emerge such as genetic engineering people always refer to their respective religion in order to shape their action.  

William Faulkner’s Barn Burning: Abner Snopes Character Analysis Essay

William Faulkner’s short story â€Å"Barn Burning† describes a typical relationship between wealthy people and poor people during the Civil War. The main character, Abner Snopes, sharecrops to make a living for his family. He despises wealthy people. Out of resentment for wealthy people, he burns their barns to get revenge. Abner’s character over the course of the story is unchanging in that he is cold hearted, lawless, and violent. First, Abner’s unchanging character shows his cold heartedness. After being sentenced to leave the country for burning a man’s barn, he shows no emotions to his family. During the story, there was not a time when he apologized or offered a word of encouragement to them. His tone of voice when talking to them is bitter and bossy, and he never said thank you. Later in the story after they had arrived at their next house, he orders his wife, her sister and his two daughters to unload the wagon. He walks with his son to DeSpain’s house where he entered without given permission, and proceeded to wipe his feet that was covered with horse manure, thus staining the rug. â€Å"Abner moves through life with no regard for his fellow humans and with no respect for their right to material possessions† (731). After being told to clean the rug, Abner took a rock and further ruined it. His coldness is shown when he demands his two daughters to clean the rug in pots of lye and then hanging it to dry. Later in the evening Abner calls his son to get to retur...

Absorbant Mind Essay

Absorbent mind is defined as the first plane of development where the child has the capability to absorb large amounts of information about his/her environment through his/her senses. The absorbent mind is a universal characteristic of young children. It is unique to the first six years of life. The absorbent mind works unconsciously which motivates the child to seek out new experiences in the environment. It records these experiences in exact details like images that stay with the child for the rest of his/her life. Child’s mind simply records what it is exposed to. This is in contrast to the adult brain that stores things more like a painter, consciously choosing what details to include or omit. The adult mind only remembers what it notices or considers important. Dr. Montessori believed that much of the development & formation of a person’s intelligence is from birth to the age of six. Young children’s mind â€Å"absorb† information quickly, which enables them to develop patterns for learning and problem solving that will continue to grow throughout their life. At such a young age, this learning is without effort. Montessori saw the absorbent mind in two phases. During the first phase, from birth to three years old, the young child unknowingly or unconsciously acquires his basic abilities. She called it the period of unconscious creation or the unconscious absorbent mind. The child’s work during this period is to become independent from the adult for his basic human functions. By about three years old, he moves into the next phase of the absorbent mind, which Montessori called the period of conscious work or the conscious absorbent mind. During this period, the child’s mathematical mind compels him to perfect in himself that which is now there. His fundamental task during this phase is freedom. Examples of a child’s absorbent mind are language skills, motor skills & social skills. Best example in my opinion, would be child’s learning mother tongue. We set no lessons for our children to teach them how to talk but, by just listening & watching adult’s talk, they gradually learn to speak. By only watching us, as adults, they learn how to act to get our attention and in advanced steps even they get to know expectations of how the world will treat them. In Montessori classrooms the prepared environment allows children to learn more aspects of real life. For example, the Practical life subject, allows children to not also improve their motor skills but also to behave themselves, to take care of their environment and to treat others. Prepared environment along with the children’s absorbent mind enables them to develop patterns for learning and problem solving that will continue to grow throughout their life.